The Behavioral Gap for Organic Food in Britain: Data from a Canterbury Case Study
نویسنده
چکیده
The present paper attempts to bring further evidence on the behavioral gap for organic food in Britain. The stated preferences are analyzed with the contingent valuation method while the revealed preferences are estimated with the hedonic pricing method. We find a small but significant gap in the premium for organic food between stated and revealed preferences. This gap may suggest a need for price premium intervention. The estimated price elasticity for organic products is on average above one in absolute value suggesting that price policy could be very effective and have a strong impact.
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